Tomoyoshi Shimizu worked for "Trading Post" as the select shop of outstanding import shoes in Japan 20 years.
He was engaged as a buyer, a planner , and a manager, more than 15 years.
Then he increased the number of shops 4 to 10 and he developed ”Trading Post” into well-known leading shoe shop chain in Japan.
Life Gear Corporation, Tokyo as “Trading Post” 1995 to 2015
Role: Staff of Trading Post. 1995 to 1988
Role: Shop Manager of Trading Post Ginza 1988
Role: General Manager of Whole Trading Post 2000
Toshimitsu Honma started work for R&D Co.Ltd. as an import agent of MELTONIAN in the UK, CORDONNERIE ANGLAISE in France and WOLY in Swiss(now in Germany).
The words to be called "Shoe care" and "Shoe maintenance " weren't so common around the year of 1995 in Japan.
Also, "shoes" meant discarding after a few years wearing. such culture still remained after the bubble economy in Japan.
And Japanese shoe polish makers recommended an easily way to polish shoes like "No need polish! Get shining just put cream on! " or "Get shining just spray it on!" at that time.
But Toshimitsu enlightened what is the genuine shoe care in Japan.
He thought Japanese shoes culture is behind from European and American.
So, He wished that he wanted to show the splendor of shoes to people through the "Shoe care".
He has acted steadily for the purpose since 20 years ago.
≪Actual achievement past 20
Through his activity mentioned above, nobody spotlighted "shoe care" till then, changed remarkably after the time of 20 years in Japan.
The "shoe care" was accepted by the society and became a part of the fashion of the people who knew the need and pleasure.
His activity greatly contributes to having made the shoe care industry of Japan current standard.